Mikah continue the innovation after the launch of the blockchain in January, the brand new products arrive at HOST Milano 23

Mikah continue the innovation after the launch of the blockchain in January, the brand new products arrive at HOST Milano 23

In the rapidly evolving world of quality coffee, transparency and traceability have become key words. Consumers are increasingly interested in knowing the origin of the products they purchase and ensuring that the production process is sustainable and responsible.

In response to this growing demand, Mikah has introduced an innovative solution: the use of blockchain to track and certify each batch of premium organic “Natura” coffee. But what exactly does “blockchain” mean and how can it help improve transparency in coffee production? Let’s find out together.

What Is Blockchain?

To understand how Mikah is using blockchain to enhance the traceability of “Natura” organic coffee, it’s crucial to have a clear understanding of what blockchain is. In very simple terms, a blockchain is an immutable digital ledger that stores transactions in cryptographically linked blocks. These blocks are distributed across a network of decentralized computers, known as “nodes”, which work together to confirm and record transactions. Once a transaction is recorded on the blockchain, it cannot be modified or deleted, making it extremely secure and reliable.

Mikah’s Use of Blockchain

Starting in January 2023, Mikah introduced blockchain into the production process of their “Natura” coffee to improve the traceability and certification of each batch. Here’s how it works:

1. Recording Information: Every step of the production process, from the cultivation of coffee plants to the processing and packaging phases, is recorded on the blockchain. This information includes data on where the coffee is grown, the agricultural practices used, climate conditions and much more.

2.Certification and Traceability: Each batch of “Natura” coffee is equipped with a unique identifier, known as a “token” or “smart contract”, on the blockchain. This identifier is indicated through a QR code applied to each package of “Natura” coffee which, once scanned using the camera of your phone, allows customers to identify and certify the authenticity of the product purchased and know its production phases. Furthermore, Mikah has partnered with independent certification bodies, whose results are recorded on the blockchain, ensuring the quality and sustainability of the product.

3.Consumer Transparency: Thanks to the blockchain, customers can access information on the production process of “Natura” coffee. This transparency gives consumers confidence that they are purchasing a high-quality, sustainable product.

4.Combating Counterfeiting: Blockchain makes counterfeiting products extremely difficult. Each batch of “Natura” coffee has a unique digital identity on the blockchain, which can be easily verified by consumers and industry operators.

Mikah’s use of blockchain to track and certify each batch of “Natura” organic coffee represents a significant step towards greater transparency and responsibility in coffee production, as well as a perfect combination of Italian tradition and technological innovation.

Thanks to this innovative technology, consumers can be sure they are purchasing a high quality and sustainable product, while the company can demonstrate its commitment to quality and ethics, underlining the importance of “made in Italy”.

For over three decades, Mikah has brought the art of high-quality coffee to much of the world. Founded in 1984, the company has built its community of discerning coffee lovers in 47 countries across the globe.

Mikah’s dedication to producing excellent coffee is a tradition that has lasted for generations. Each coffee bean is carefully grown in the best regions of the world, where the climate and soil conditions favor the creation of an exceptional product. But Mikah is much more than just a coffee company. It is a story of passion, commitment and constant innovation.

This year, as always, Mikah will be present at HOST Milano, the international exhibition of reference for the the catering and hospitality sector. Here, a series of innovative new products will be exclusively presented, all ready to be discovered. It will be the perfect opportunity to immerse yourself in the Mikah experience and taste the latest creations.

www.mikahworld.com

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