SIRHA LYON Will be held from september 23Rd to 27Th, 2021

SIRHA LYON Will be held from september 23Rd to 27Th, 2021

For nearly a full year now, the food industry and Food Service sector have been among the most impacted by the health crisis”, explains Olivier Ginon, Chairman/CEO of GL events. The  2021 edition of Sirha Lyon, at Eurexpo Lyon from September 23rd to 27th  will make a strong mark on the recovery of  a  sector  that  is  essential  to  society, to  the economy and even to our lives.

Sirha Lyon naturally takes into consideration the sector it serves, a sector that has been severely impacted  by  months  of  cumulated  closing  since  March 2020. All the exhibitors, partners, chefs and key players in the catering and Food Service industries have reasserted their trust in Sirha Lyon. This  20th   edition will  more  than  ever  play  a  central  part  on  the path  to  recovery,  attesting  to  the  event’s  role as a pioneer and in support of a sector that is continually  adapting.

Sirha Lyon 2021 will demonstrate its ability to push back the boundaries of the events industry, to generate novelty and new services in support of the exhibitors and visitors, in a conscious and responsible way. Sirha  Lyon  in  September  will send a strong signal for recovery and reconquest, it  paves  the  way  for  a  new  economy of  

Food  Service  for  the  post-Covid-19  era.

Sirha Lyon has now integrated the Sirha Food brand and digital ecosystem and will offer a new digital service: Sirha  Connect.  Available  on  the Sirha  Food  app,  it  will  connect  Sirha  Lyon’s exhibitors  and  professional   visitors, enabling them to exchange before, during and after the event. It will offer the possibility to plan business meetings as well as Instant Messaging and digital business meetings features.

New  local  and environmentally friendly stall design/creation packages will  make it easier for exhibitors to create  and  set  up  their  stalls. To be accurate to its unifying and human DNA, Sirha  Lyon  2021,  more  than  ever,  promises  to pay a vibrant tribute to all types of Food Service  that  have  had  to  adapt  to  this  unique period  in  the  history  of  the  industry.

The constellation of 24 Sirha contests, including the world reference events that are the Bocuse d’Or and Pastry  World Cup, is intent on celebrating not simply a return to normal but a true renewal for the entire sector.www.sirha.com

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