WE KNOW IT’S VERY DIFFERENT SELLING A BOTTLE OF WINE THAN SELLING AN OVEN.
If you want your advertising to work effectively and bring new clients in, it has to match the type of product you sell. The world of food is huge and full of different products and services. This variety requires different approaches and styles of communication depending on the target audience, the specific product, its characteristics, uses and benefits.
The way to do that changes radically from product to product.
HOW TO TELL TECHNOLOGY AND EQUIPMENT FUNCTIONALITY Machinery and equipment in the food industry have technical aspects that need to be communicated, which are very different from food and beverage products. The ads have to convey the technical information of your equipment clearly, making you understand the advantages for those who will use it. Also, the photography of food machinery and equipment is very specific – it has to highlight the hidden technology, the high quality of the materials and finishing.
WE ARE A TEAM OF EXPERTS IN COMMUNICATION FOR THE HOSPI- TALITY INDUSTRY Umami – Design for food experience is the team of food communication experts. We provide useful communication services to make your HORECA customers perceive the value of what you offer, pushing them to choose you again over time.
We have been working with companies in the Italian food sector for over twenty years. We are very fond of Made in Italy and we know how to describe it most advantageously, attracting a lot of interest in your products. WE’LL CREATE YOUR NEXT AD FOR FREE If your advertising in this magazine hasn’t brought you the results you were hoping for, contact us. We will create your next ad on HORECA International for free. We will accept the first ten requests only. Get in touch with us at