Frescura S.p.A. is a commercial company that has been engaged in wholesale sales of products for the hotel and restaurant industry (Ho.Re.Ca.), household goods, home products, gift items, garden products, and toys, for over 80 years. In 2014, it successfully ventured into the field of professional hotel supplies, creating its own personalized brand, Le Nouveau Coq.

The Le Nouveau Coq brand is a trademark created to fulfill the desires of those seeking uniqueness, class, and originality, and to enhance the magical creations of chefs, restaurateurs, and catering agencies who want to stand out.

What they need is not just a dish, a salad bowl, or a coffee cup, but a form of Art; Art with a capital letter because it should be understood as a perception, a sensation, an emotion transmitted through all the objects that make up a table, but above all, a special harmony created between food and Le Nouveau Coq items.

Within the assortment, you will find items in porcelain, melamine, glass, and much more; all designed to create magic at the table and meet the needs of the Ho.Re.Ca. professional world.

Le Nouveau Coq specializes in high-quality porcelain and melamine, both white and colored. Behind this company is a team dedicated to studying all the latest trends and gathering information from their customers to recreate what is of most interest to them. There are studies of original as well as classic shapes, studies of unusual and classic colors, for a mix and match that leaves nothing to be de – sired.

Here are the words of the purchasing manager of Frescura S.p.A.: “The main satisfaction for our Le Nouveau Coq brand is to say yes, we did it, we are present in the Ho.Re.Ca. world, and our product is well-received. We are satisfied with our brand and what it has become over time, thanks to the hard work that goes into even creating a simple pasta bowl.”

In 2025, Frescura S.p.a. will be present at the Host fair for the sixth edition with its Le Nouveau Coq brand and all the innovations for the following year.

This International Fair is important for expanding this brand worldwide. The current market includes Italy, Germany, Belgium, Croatia, and many other European countries. Our desire is to create new business opportunities worldwide.

For further information, please contact us at:

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