The V-LABEL brand is internationally recognize

The V-LABEL brand is internationally recognize

Quality, transparency and professionalism under the vegetarian and vegan certification is at your service. The V-Label brand is internationally recognized and is a guarantee for the consumer, allowing companies to promote their products and services safely and reliably.

Born in Italy in the 70s as an institutional symbol of the Italian Vegetarian Association, the V-Label trademark quickly  became  the  reference  brand  for  identifying products and services suitable for the vegetarian and vegan  lifestyle.  Today  the  V-Label  brand  is  the  market leader: it is the vegetarian and vegan brand most recognized by consumers all over the world. Registered in over 70 countries, it is synonymous with reliability and credibility for both the companies that adopt it and the end consumers. Clear, unambiguous and uniform criteria allow us to keep the verification procedures simple while keeping the control standards high.

In addition to being available in the food sector (finished products, raw materials, drinks) and in the non-food sector  (cosmetics,  personal  hygiene  and  home  care  products, textiles, clothing, footwear), the V-Label brand is a point of reference for catering as well.

Having breakfast at the bar, going out for dinner, requesting catering for an important event, going on vacation, these are normal actions of well-being, but are they that for vegetarians and vegans too? Very often yes, also thanks to the vast and broad choice of raw materials and traditional dishes suitable for the vegan/ vegetarian lifestyle. However, sometimes vegetarians or vegans are unable to choose a dish on the menu without the help of the dining room staff, often receiving confused answers about the suitability of a dish, unsure that their requirements have been communicated correctly to the kitchen, and sometimes simply not having adequate choices.

The V-Label brand helps consumers to find suitable places to stay or eat a vegetarian, vegan or raw vegan meal. Entering a room displaying the V-Label window sticker puts at ease those consumers who have chosen not to eat animal products: the food choices will be appropriate and clear, and the dining room and kitchen staff will be able to handle the request with mastery.

At the same time, the V-Label brand is an ally for the restaurateur,  to  convey  safety  to the patrons and to improve the level of service with small tips that are important to vegetarians and vegans. It is not a question of simply putting a brand on a menu or at the entrance of a restaurant. Using the V-La- bel brand also means being able to count on industry professionals who can offer advice and training to make the staff’s work easier and the customer experience more pleasant.

Knowing how to manage the problem of cross contamination with substances of animal origin, knowing the ingredients suitable for vegetarians but not for vegans, finding ingredients or drinks suitable for vegans and vegetarians, transforming a traditional dish into a vegetarian or vegan dish, will no longer be a problem. There are over 7 million vegetarians and vegans in Italy, plus the thousands of tourists who every year choose our country for their holidays. Choosing an international and reliable brand like the V-Label means opening up to a new and growing clientele.

In addition to being recognized worldwide, the V-Label brand is available in three re- cognizable categories: vegetarian, vegan and raw vegan. Who can apply for the V-Label brand?  Restaurants, cafés, ice cream parlours, patis- series, canteens, delis, mobile catering services, hotels, spas and caterers.

In addition, V-Label services are also available for industry professionals: dining room staff, kitchen staff, maître and sommelier can request the training services offered by V-Label Italia. www.vlabel.org

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