MINIMALIST INTERIOR DESIGN, EXCELLENT COCKTAILS AND GREAT MUSIC – THIS IS THE WINNING STRATEGY OF THIS NIGHTCLUB IN MILAN
Great live music, minimalist interior design, high quality cocktails. At the Blues House the cosy and welcoming atmosphere attracts those customers who love live concerts and want to spend a pleasant evening drinking good beers or cocktails prepared by skilful barmen with the finest ingredients. “The idea comes from the American blues bar”, says the owner, Stefano Fierro. “We put great attention into details, from spotless bathrooms to top quality drinks”. Precisely on the latter, specific choices have been made: “This is a night club with a peaceful clientele aged between 35 and 45. Our prices are very competitive, around 10 euros for a drink.
To keep our customers satisfied, we have decided to offer a limited number of beers, regardless of the hype of the moment for artisan beer, and preferring good quality instead: we always choose famous brands, we put great attention into detail to make a good cocktail, including the freshness of the mint and the quality of the ice”.
Another strong feature of the club is the furniture, essential and minimalist. “The counter is functional and has been designed to make the contact with the barman easier. 50% of our clientele are women and they often come alone: a positive indicator showing how relaxed and safe the environment is. The comfort of our guests is always guaranteed: our policy is to refuse service to anyone who appears drunk. This allows us to avoid troubles and keep the situation under control.” However, the real strength of the evenings at the Blues House is the music. The club has a rich programme at weekends and theme nights, with gigs and bands from Italy and abroad, ranging from blues to classic rock, from rock’n’roll to swing and rockabilly. “When the music starts, the lights go out at the counter and the attention is all on the stage and the artists. The bar is at the service of live music, and not vice versa.”
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