A Story about One team, one problem, one solution

A Story about One team, one problem, one solution

A picture that went around the world: sea turtle with plastic straw in its nose. 

Single-use plastic straws account for the largest share of single-use plastic at 36.4 billion tonnes. Their decomposition time is given as 500 years. According to a statistical projection, there will be more plastic in the sea than fish by 2050. 

SAVE THE TURTLES! 

EU-wide ban on single-use plastic by 2021 In order to counteract the pollution of the environment by single-use plastic, the European Union enacted an EU-wide ban on single-use plastic products in 2018, starting in 2021. 

The HalmBrüder 

If everyone individually is willing to change something, we can change the world as a large community. We want to change the world – how flexible are you?” 

Problem: Weaknesses of previous materials in terms of flexibility, taste, durability or ecological aspects.  

Consequence: No alternative to flexible plastic straws, which promise the same drinking experience and are practicable for gastronomy and for people with disabilities.  

The solution: The Turtleneck® Straw – The first bendable alternative that eliminates all the weaknesses of previous alternatives and’ can be used flexibly and still looks good. 

…the Turtleneck® Straw  

A straw for everyone. Bendable. Stylish. Sustainable.  

Der Turtleneck® Straw is… 

 patented and. Design Patent/Gebrauchsmuster DE-GM DE 20 2019 106 395 U1. The use of our flexible stainless-steel tube for this reusable straw had several advantages for them: it eliminated all weaknesses such as cleaning, break resistance or taste neutrality that all previously developed straw alternatives had, and additionally also allowed the construction of a straw with a flexible mouthpiece that can be used straight OR bent. 

Related Articles

"The numbers of the out-of-home market, between inclusivity and sustainability"

The horeca sector has successfully tackled the most challenging issues of recent years. There is a feeling of recovery, and the dominant concepts of the moment will be inclusivity, in terms of attention to the needs of all, and sustainability, as respect and care for the planet.  How have habits changed after the pandemic? What...

An online wine shop

Callmewine is a wine and spirits e-commerce company that, with a wide catalogue of products from all over the world, represents one of the most important Italian players in the sector. Thanks to a selection of over 11,000 products for sale, of which about 10,000 wines, it has now become a reference point for all...

Tiziana Industria Noleggio tessile was born in 1983

OUR BRAND PAY-OFF MEANS: Company (Industria): we are a team of 35 people and we have been offering laundry service (washing and renting of linen) in the Triveneto area in Italy for more than 38 years. Renting (Noleggio): not only do we buy the linen in the first place, we also guarantee the washing, repairing/...