Everything begins in the late 1990s when a marketing man working for a multinational corporation met Laura Bottomei, a fashion-designer who spent her life in the fashion world. They fall in love and decided to combine the universe of fashion with the host industry, in order to bring the prêt-a-porter style in the ho.re.ca world. << Circuito da Lavoro is aimed to give a new identity to the contaminated, constantly evolved and different-needs-made world of Food & Beverage. The result is the fusion of Italian fashion research and experimentation with the catering industry.>>
The results speak for themselves: Circuito da Lavoro drove fashion to be a real part of catering industry, it breaks loudly into the consolidate world of Food & Beverage with the purpose to mould this ever-changing industry full of new necessities.
<<We started working for other brands, we were contractors of the fashion world, but as we gained experience we felt the increasing necessity to build our own reality designed around Laura’s creativity>>.
In order to take this great step forward, in 2015 they started working only on their own brand, the Circuito da Lavoro that we can see today.
The Atelier in San Cesareo, in the south of Rome, with the exposition of trousers, skirts, uniforms and aprons, looks more as a prêt-a-porter boutique than a clothing workshop; the presence of Laura Bottomei is in fact evidently imprinted with her creations.
The fashion-designer says: <<Until a few years ago, just synthetic fabrics and basic cotton were used in the kitchen, but our concept of working is totally different: we want to be innovative and adaptable. Today the chef’s job and the waiting service are getting closer and closer until melding with a gastronomic tradition that day by day opens to other cultures. This is why chefs and waiters must be adaptable and coherent with those new contexts. That’s why Circuito da Lavoro brings fashion research in the kitchen. The Atelier di Circuito da Lavoro will be presented for the first time in Host 2017. The collection is the perfect representation of the fresh and versatile style of Laura Bottomei; a new collection ranging from chromatic games and innovative cuts to the classical tones of salt and pepper where the tradition meets the innovation. There is a real return to the past that is presented in a real new style.
There are seven different collections made by natural textiles. The volumes become ample and light, the apron becomes a real suit and the uniform are created with accessories that makes the difference.
As we have just seen, Circuito da Lavoro is an unstoppable enterprise of ideas based on the concept of supporting and implementing the Made in Italy and a team that works to reach and understand the changeable needs of the catering environment.
We’ll exhibit at, HostMilano: Stand T10 – Pad. 09