Astoria – HYbrid

Astoria – HYbrid

March 8, 2019

Top quality in the cup and user friendly workability: a combination possible thanks to HYbrid, a professional coffee machine by Astoria, that introduces a new paradigm in the world of super automatic machines.

#EverybodyEverywhere is the perfect claim for this machine, as in the new video campaign launched by the brand. “Everybody” stands for the user friendliness that allows even the less experienced users to work efficiently with it, serving a genuine Italian espresso, with top quality in the cup. With Astoria’s HYbrid, you can find the most authentic flavor “Everywhere”, even in those situations with considerable staff turnover, and where consumption of coffee and milk based beverages is very high.

For the first time pleasure and tradition combine in entering the automatic machine market: HYbrid is the ideal response to guarantee a quality offer in all operative contexts, thanks to its user friendly conception that merges manual practicality with automation in the simplest of ways. With HYbrid, a barman in attendance is not essential: emptying the filter holder and performing the daily washing cycles will suffice; all other settings are automatic. Even non expert personnel can activate the intuitive digital controls, settings are transferrable via USB, simplified cleaning operations are made possible thanks to the straight extractable filter holder: these are features that guarantee constant quality.

Multi boiler technology, heat adjustment of coffee boilers and of the sliders with separate settings for each boiler, a water pump for each individual brewing group: this then is Hybrid’s traditional core, linked with unique designing, based on many elements. Among these, the integration of an on demand grinder doser inside a traditional machine, the feature of a front insertion filter holder that gets automatically locked and is recognisable to the machine, automatic pressing of the ground coffee blend in the filter holder, on display programming of the quantity of coffee and the automatic dispensing of foamed milk directly in the cup.

The “pleasure” offered by HYbrid is the visual gratification provided by the operator’s gestural expressiveness while carrying out the manual actions inspired by the ritual of traditional baristas, thanks to the use of the characteristic filter and the presence of a steel dispenser unit, recalling the identity of a traditional machine.

Astoria

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