The outdoor design brand founded by the Italian-Lebanese entrepreneur bearing the same name, enters into an exclusive distribution agreement with Purity – a Dubai-based retailer of premium design brands – for the Arab Gulf states (Saudi Arabia, Bahrain, United Arab Emirates, Kuwait, Oman and Qatar).
After the preview at the 2022 Dubai International Boat Show with Gulf Craft and the official presentation of the first collection during Milano Design Week 2022, the agreement marks an important step for the made-in-Italy brand, which launches with Purity a distribution strategy focused on partnerships with selected, high-level players.
“I am happy to debut on the market with a prestigious reality like Purity, which for Arab countries is a reference point for Italian design excellence,” says Jwana Hamdan, founder of the brand. “Starting here is a source of great pride for us: Dubai is a strategic place for business and is also a symbolic city linked to the cultural heritage that is part of the brand’s world of reference.”
Nizam Abdul Baki, Managing Partner of Purity Trading, said: “We are proud to represent the original and upcoming brand Jwana Hamdan. Italian manufacturing and Middle Eastern cultural heritage are combined in a sophisticated and innovative outdoor furniture collection. As a result of this novel approach, we are optimistic about the brand’s future in the GCC region.”
Marking the agreement, an exclusive set-up by Jwana Hamdan on the patio of the Purity showroom in the heart of Jumeirah, Dubai’s most exclusive neighborhood, and Purity’s choice to participate in the Downtown Design fair with a booth completely dedicated to the new brand.