JWANA HAMDAN signs a partnership with Purity for the exclusive distribution in the Arab Gulf States

JWANA HAMDAN signs a partnership with Purity for the exclusive distribution in the Arab Gulf States

The outdoor design brand founded by the Italian-Lebanese entrepreneur bearing the same name, enters into an exclusive distribution agreement with Purity – a Dubai-based retailer of premium design brands – for the Arab Gulf states (Saudi Arabia, Bahrain, United Arab Emirates, Kuwait, Oman and Qatar). 

After the preview at the 2022 Dubai International Boat Show with Gulf Craft and the official presentation of the first collection during Milano Design Week 2022, the agreement marks an important step for the made-in-Italy brand, which launches with Purity a distribution strategy focused on partnerships with selected, high-level players.

“I am happy to debut on the market with a prestigious reality like Purity, which for Arab countries is a reference point for Italian design excellence,” says Jwana Hamdan, founder of the brand. “Starting here is a source of great pride for us: Dubai is a strategic place for business and is also a symbolic city linked to the cultural heritage that is part of the brand’s world of reference.” 

Nizam Abdul Baki, Managing Partner of Purity Trading, said: “We are proud to represent the original and upcoming brand Jwana Hamdan. Italian manufacturing and Middle Eastern cultural heritage are combined in a sophisticated and innovative outdoor furniture collection. As a result of this novel approach, we are optimistic about the brand’s future in the GCC region.” 

Marking the agreement, an exclusive set-up by Jwana Hamdan on the patio of the Purity showroom in the heart of Jumeirah, Dubai’s most exclusive neighborhood, and Purity’s choice to participate in the Downtown Design fair with a booth completely dedicated to the new brand. 

Related Articles

La Doppia, it's like having the best barista without compromise

HorecAroma has quickly become a benchmark for professional espresso pod machines, designed for those looking for a reliable partner for their business, this range combines quality, patented technology and design. La Doppia: the top of the professional line La Doppia, the top model in the HorecAroma line, is designed to meet the needs of hotels,...

Pucci Cistern and flush-plate perfect interaction

The Pucci cistern and flush-plate are made for each other, always interacting in perfect harmony to ensure functionality and maximum bathroom hygiene, day after day over time. Innovation and tradition, functionality and aesthetics: elements in a constant balancing act through the long history of the company, proud to be still 100% Italian. The first double...

Exceptional dining: Elevate every meal with MPS Porcelain tableware

The ordinary becomes extraordinary with a touch of art: the thrill of trying something unique becomes an affordable luxury in the small single-portions that encapsulate the soul of the cuisine of the most ingenious chefs. Limited editions but without boundaries proposed on MPS porcelain tableware, accompanying unconventionality or tradition with a modern twist. Here is...