MARCA BY BOLOGNAFIERE

MARCA

The International Private Label Show

Marca Tech 2026: innovate to grow sustainable

Marca Tech 2026: innovate to grow sustainable

Marca Tech is the exclusive area of Marca by BolognaFiere dedicated to intermediate goods for the Distributor Brand Supply Chain (MDD). Now in its 12th edition, it is confirmed as the reference hub for the latest trends in packaging, logistics, raw materials, technology and services, with a focus on innovation and sustainability.

Marca Tech 2026 is a key appointment for all those companies that want and aim to optimize production flows, better manage resources and develop increasingly sustainable packaging solutions.

The 2025 edition will see the participation of many companies, and the Marca Tech Lab, a knowledge and innovation center, will be the beating heart of conferences and technical insights, where industry leaders will share knowledge and best practices.

Participating in Marca Tech means connecting with industry leaders, discovering customized solutions and gaining a competitive edge in an ever-changing market.

Don’t miss the opportunity to be part of this community of excellence.

The International Private Label Show

Marca by BolognaFiere is the only Italian fair dedicated to private label, the great showcase where the products of Italian excellence under the distributor’s brand are exhibited. The fair is organized by BolognaFiere in collaboration with ADM , the Association of Modern Distribution.

A showcase of Made in Italy excellence: from agri-food to personal care, from innovation to sustainability, the event is scheduled for January 15 and 16, 2025.

Among the key factors for the development of the agrifood sector, private label products also play an increasingly important role, providing a significant stimulus to the sector’s growth, starting from local productions and Made in Italy.

This is the starting point for the 2025 edition of Marca by BolognaFiere, organized as usual in collaboration with ADM – Associazione Distribuzione Moderna. Retailers, companies and the business community of the private label sector will be hosted in a new and larger layout, consisting of 8 halls: 21, 22, 25, 26, 28, 29, 30 and 36.

Marca by BolognaFiere, towards the 21st edition

A showcase of Made in Italy excellence: from agri-food to personal care, from innovation to sustainability, the event is scheduled for January 15 and 16, 2025. In Europe, private label continues to grow, reaching increasingly significant market shares. Private label products are expanding in quantity and variety, representing a fierce competitor to branded industry and contributing...

Boom Edition for Marca by BolognaFiere 2024

Save the date on January 15th and 16th, 2025 The 20th edition of Marca closes with a visit from Prime Minister Giorgia Meloni, Minister for Cohesion Raffaele Fitto and ICE – Agency General Director Lorenzo Galanti. Unprecedented success for the only Italian event dedicated to the Private label. More than 20.000 visitors, 1.100 exhibitors, 24...

From: January 14, 2026
To: January 15, 2026
Location: Bologna