Astoria brings storm to the scene at the london coffee festival from 28 to 31 march

London, the cosmopolitan capital of England, with the arrival of spring traditionally becomes even richer in events and initiatives, rendering it even more attractive in the eyes of many visitors. One of the events not to miss for all coffee lovers is the London Coffee Festival, hosted from 28 to 31 March at the Old Truman Brewery in Brick Lane, where Astoria will again be present at the 2019 edition. One of the most important events in this sector, the Festival program includes gourmet coffee tasting, specialty teas, demonstrations by world famous baristas, live music and workshops to communicate the secrets of coffee and roasting to coffee’s #1 fans.

The London Coffee Festival is the premier trade fair in Europe for the world of specialty coffee: for this reason Astoria will be there with its top machine, the Storm, at stand (M04 – M05) with 3 examples, one standard and two FRC versions. At the Astoria stand various micro-roasters will alternate during these days, both Italian and English, letting the public and aficionados taste their own coffee brewed with Storm.

Finally, an important surprise reserved for all those who would like to test the potential of the machine: a “Free to try” Storm FRC will be present at the stand, allowing visitors who would like to test the quality of the machine for themselves to bring their own coffee and enjoy a pleasant moment of relaxation, discovering all the secrets of the Astoria Storm.

Related Articles

Why Coffee Machine Cleaning Should Follow Demand, Not the Calendar

Hospitality operations rarely follow the same rhythm every day. A hotel breakfast room may serve hundreds of guests one morning and considerably fewer the next. Restaurants move between quiet periods and busy service, while conferences, events and seasonal demand create additional peaks. Yet one part of coffee operations has traditionally remained unchanged: the cleaning schedule....

Iced coffee is growing fast. The real challenge is consistency

Cold coffee beverages are becoming a more permanent part of the offer across HoReCa environments, from hotel breakfast and lobby service to restaurants, cafés, bars, terraces, catering and self-service settings. For operators, the opportunity is clear – but so is the challenge: delivering consistent taste, attractive presentation and efficient preparation without adding complexity during busy...

Iced Coffee Moves From Seasonal Trend to Business Opportunity

Iced coffee is no longer just a drink for hot summer days. Across many markets, cold coffee specialties have become a regular part of modern beverage menus — from coffee shops to hotels, restaurants and quick-service concepts. Today’s guests expect more choice, new flavor profiles and beverages that not only taste great, but also look...