Dersut embodies a long-standing Italian roasting tradition combined with a contemporary vision of the market. Giulia Caballini di Sassoferrato, Marketing Manager, introduces the company and focuses on Plus Oro, the flagship blend that best represents the brand’s identity and premium positioning.
Dersut has built its reputation over decades of experience. What core values define the company today and how do they influence your positioning in both domestic and international markets?
Dersut’s identity is rooted in a strong combination of Italian roasting tradition, consistent quality and long-standing relationships with customers. These principles guide our daily work, from the careful selection of coffee origins to the control of processing stages and roasting techniques.
Over the years we have developed consolidated production know-how that blends artisanal expertise with advanced technologies. For horeca professionals this translates into reliability and consistency in the cup, two essential factors in high-volume environments.
At the same time, sustainability and responsibility are becoming increasingly central to our choices, both in sourcing and in the management of the supply chain. Thanks to this approach, Dersut positions itself as a partner capable of delivering an authentic Italian espresso experience while responding to the evolving expectations of international markets.
Plus Oro is your reference blend. What makes it distinctive in terms of origin selection, sensory profile and overall cup performance?
Plus Oro represents one of the most distinctive expressions of our sourcing and roasting expertise. The blend combines carefully selected Arabica with high-quality Robusta, creating a structure that balances aromatic complexity and body.
In the cup it offers a harmonious profile, where sweetness, persistence and intensity come together with elegant aromatic notes and a dense, velvety crema. At the same time, Plus Oro has been designed with professional performance in mind: it ensures extraction consistency, ease of use and stable results even in high-turnover environments.
This combination of sensory balance and technical reliability makes Plus Oro a blend that fully reflects the character of Italian espresso.
Which target audiences and channels does Plus Oro address, and how does it respond to evolving trends in horeca and retail?
Plus Oro primarily addresses traditional cafés, coffee bars, restaurants and hotels, while also finding space in quality-oriented retail channels.
Today the market is evolving quickly, with horeca operators looking for blends that combine recognisable flavour profiles with operational reliability. Plus Oro responds to this need by offering a balance between tradition and contemporary taste preferences, appealing both to loyal espresso drinkers and to new generations of consumers.
Another important aspect is versatility: the blend performs equally well in espresso extraction and in milk-based beverages, making it suitable for a wide range of menu applications. At the same time, it supports operators who increasingly focus on brand identity and customer experience at the point of sale.
With Plus Oro, Dersut expresses the essence of its philosophy: respect for Italian coffee tradition, meticulous selection of raw materials and a clear focus on the practical needs of today’s horeca professionals, delivering a blend that combines sensory elegance with reliable performance in the cup.
