Bread as a cultural and scientific project: Il Panificio di Camillo between tradition and innovation

Awarded the Lorenzo Cagnoni Prize at SIGEP World, Il Panificio di Camillo stands out for a model that goes beyond artisanal excellence. With Pane Rustico Madre Tipo 1, the company combines sourdough tradition, local supply chains and scientific research, offering a contemporary vision of bread for horeca and retail.

What does the Lorenzo Cagnoni Award represent for your company?
It is more than a formal recognition. For us, it validates a path built on concrete innovation, sustainability and strategic vision. The award confirms the solidity of our model and strengthens our positioning in Italy and abroad, while encouraging us to continue investing in research and quality.

What makes Pane Rustico Madre Tipo 1 truly distinctive?
It transforms an everyday food into a cultural and scientific project. Made with 100 percent sourdough and long fermentation times, it enhances aroma, digestibility and shelf life. The Type 1 flour comes from locally grown organic wheat within the Biosymbiotic District and is milled to preserve fibre and germ. The integration of artisanal expertise and scientific research defines its identity.

How does the local supply chain impact quality and your strategy in retail and foodservice?
The structured local chain guarantees traceability and certified agricultural coherence. Immediate freezing after baking preserves organoleptic and nutritional properties, allowing consistent distribution across Italy and Europe. In retail, trained promoters communicate the product’s value directly to consumers. In foodservice, specialised technicians support distributors and restaurateurs, focusing on differentiation and positioning.

How central is the idea of bread as a wellbeing food?
It is fundamental. We see bread as a functional food connected to balance and health. Upcoming clinical research will further validate the benefits of long fermentation. Through educational events and our sourdough-focused community, we promote a conscious food culture where tradition and innovation meet daily wellbeing.

www.ilpanificiodicamillo.it

Related Articles

Plus oro, Dersut’s signature blend

Dersut embodies a long-standing Italian roasting tradition combined with a contemporary vision of the market. Giulia Caballini di Sassoferrato, Marketing Manager, introduces the company and focuses on Plus Oro, the flagship blend that best represents the brand’s identity and premium positioning. Dersut has built its reputation over decades of experience. What core values define the...

Sleep as a strategic asset in hospitality

In today’s hospitality market, sleep quality has become a strategic factor in guest satisfaction and brand positioning. Chiardiluna, a Florentine company specialised in premium mattresses for hotels, combines artisanal tradition, innovation and sustainability to help hospitality operators turn rest comfort into a real differentiating asset. Cristina Bacci, CEO of Bacciflex Srl, shares her perspective. Nowadays,...

Scrocchiarella®: the perfect answer to today’s Horeca market trends

What it isIt’s a frozen base for pizza in pala, focaccia, and sandwiches, made with sourdough starter and selected flours. It follows long fermentation times and artisanal processes that ensure a light, highly digestible dough with non-stop crispiness. Thanks to the natural sourdough starter, AB MAURI’s flagship ingredient, each Scrocchiarella® base releases its full flavor...