From June 25 to 27 Asachimici-pulyCAFF will be in Belgium, at Brussels Expo, where the finals of the World Brewers Cup, the World Coffee in Good Spirits, and the World Coffee Roasting Championship will take place.
As every year, pulyCAFF will be present with its own stand (Hall 11, Booth 11316), inviting visitors to discover its products, the secrets of proper equipment maintenance, and some interesting new developments.
“We have always stood alongside baristas around the world with our cleaning products for espresso machines and coffee grinders, combining effectiveness with respect for the equipment, the operator, and the environment,” says Gianfranco Carubelli, Administrative Manager of pulyCAFF, together with his brother Marco. “
We pay great attention to every detail, especially ensuring that baristas can make the best use of each product through clear and intuitive ‘speaking’ labels. We are also committed in meeting the specific needs of every country, starting with the new EU regulations on chemical product labelling, by providing more space for information.”
For this reason, pulyCAFF® Plus 900 g, Plus pulyMILK® 1 L, and PulyCAFF® Brew-Tabs 5 g will feature new multi-page labels, allowing more room for mandatory statements and regulatory information, as well as even clearer instructions for use. These adhesive labels ensure that accurate information about the product and its proper use is always readily available and easily understood worldwide, representing a significant step forward.
Cleanliness on the competition stage For the third consecutive year, pulyCAFF is the WCC Exclusive Cleaning Product Sponsor 2026. Its logo will appear on the judges’ folders, while its products will be available both on stage and backstage, reinforcing the message that good, and even more so, outstanding coffee preparation can only begin with a properly cleaned espresso machine and coffee grinder.
pulyCAFF will also appear on the T-shirts worn by volunteers involved in the three competitions, thanking them for their discreet yet invaluable contribution to the success of the event.
The company, based in Vescovato (Cremona – Italy), will also sponsor the prize for the winner of the World Coffee in Good Spirits, recognising the excellence and professionalism of a competitor who truly stands out.
We look forward to welcoming you at Brussels Expo – Hall 11, Booth 11316.
