Think:water offers the highest-quality water treatment products, from home water filtration to ho.Re.Ca. Systems.
Headquartered in Italy, in Cittadella, in the heart of Veneto, Think:water is a clear example of Italian excellence in water treatment. Since 2005, it has not only been producing advanced solutions to improve water quality but does so with a focus on environmental sustainability. Whether it’s home filtration or professional systems for the Ho.Re.Ca sector, Think:water is synonymous with innovation, performance and respect for the environment. Sustainability, in fact, is one of the main pillars of Think:water’s corporate philosophy.
The entire production chain is designed to have a minimal environmental impact: from the selection of raw materials to the assembly of the final products, each phase of the production process is carefully monitored to ensure respect for the environment. Think:water is ISO 9001:2015 certified for quality and ISO 14001:2015 for environmental management; this proves its commitment to the use of sustainable production practices.
Think:water is renowned for its innovative water treatment and filtration systems, such as reverse osmosis and selective carbon and resin filters.
These products guarantee superior quality water, free from impurities and ideal for various domestic and professional uses. The company produces the membranes and filters used in its systems internally, thus ensuring total quality control. Think:water membranes are a striking example of this, thanks to their biomimetic technology and strict quality standards.


Think: water revolutionizes water treatment
The Think:water reverse osmosis systems reduce the use of detergents and brighteners in professional sectors, thus contributing to a reduction in waste and greater efficiency of machines.
Think:water, always attentive to the needs of the market, is constantly evolving, thanks to the development of new technological solutions. At the Aquatech 2025 exhibition, Think:water will present a new osmosis line, called SyncRO, a name obtained from the fusion of the concepts of “synchrony” and “reverse osmosis”.
Synchrony refers to the ability of this line to ensure precise management and monitoring of its performance, thus making communication between the various devices easier as well as optimising its system control. RO emphasises the osmotic process, i.e. the natural passage of water through membranes.
The name SyncRO conveys the ability and quality of these systems to treat water in an effective and consistent manner.
Designed to offer high performance despite its small dimensions, SyncRO will stand out for its unique design in the professional field, confirming Think:water’s positioning as an innovator in the sector. Thanks to the exclusive integration of Modbus technology, it will be possible to optimise control and communication between devices, thus making it even easier and more intuitive for the user.
The new SyncRO osmosis systems will be equipped with advanced sensors which monitor operation and performance in real time, ensuring maximum efficiency and ease of management for operators.
Moreover, thanks to the osmotic membranes produced directly in the Think:water plant with an exclusive modular technology, it will be possible to simplify maintenance, ensure the system’s maximum quality and hygienic safety and significantly reduce intervention times.
This revolutionary innovation from both a technological and design point of view consolidates Think:water as the reference point for cutting-edge solutions in water treatment, consequently setting a new efficiency, design and sustainability standard in the professional sector.
Under the Profine® brand, Think:water produces carbon filters of natural origin, derived from coconuts, extruded in blocks for greater effectiveness and compactness. These filters are particularly popular due to their ability to improve the quality of drinking water, making it safer and more enjoyable to drink. The company has also developed a series of products for the vending sector, coffee and ice machines, demonstrating a unique versatility in the market.
In 2025, Think:water will expand is Profine® range by introducing new specific filters for the removal of heavy metals.
The new Profine® Platinum filter addresses the growing demand for heavy metal filtration, a critical issue for activities that require specific solutions to reduce contaminants, often transported into drinking water by obsolete plumbing systems.
The cause of this contamination does not lie in our treatment stations, but in the pipes that carry water to our taps. This is where the new Profine® Platinum filter line comes in. The Profine® filter fully complies with the high-quality standards established by Italian legislation for drinking water treatment systems. Many laboratory tests have been carried out in Think:water’s R&D and Quality Control departments, strictly complying with European protocols such as UNI EN 14898:2006 and NSF/ANSI 58.
These products show Think:water’s commitment to creating solutions that aim at improving water quality as well as reducing environmental impact. The mission of the company is to be a leading player in a new environmental paradigm, while constantly investing in innovations that bring tangible benefits to both people and the environment.
Think:water’s vision includes a future where water treatment becomes standard practice across all industries, thus contributing to our planet’s sustainability.
Think:water advanced solutions for the hydraulic sector
Think:water is the ideal partner for all companies operating in the plumbing and heating sector that wish to guarantee safe and efficient systems, compliant with the regulations in force. Thanks to a consolidated network of over 40 agents located in the entire Italian territory, Think:water offers widespread and timely support to its customers, providing high-quality products and tailor-made solutions.
Thanks to its many years of experience in the sector and a strong propensity for innovation, Think:water stands out for its technologically advanced solutions, designed to prevent the proliferation of Legionella in plumbing systems.
The product range includes dosing panels, water treatment stations and filtration systems that ensure safe water, thus minimizing the risk of contamination.
Think:water is not a simple product supplier: it is a 360-degree partner. It offers specialized training to its technical personnel, as well as assistance with regulatory standards, with the aim of supporting companies in the management and maintenance of its systems. Relying on Think:water means choosing safety, quality and innovation, guaranteeing maximum protection and efficiency for every type of plumbing system.
The heart of innovation: the think:water plant
In recent years, Think:water has experienced significant growth. From 2020 to 2022, the company’s net revenues have increased by an average of 30% annually, confirming a solid trend of reliability towards its customers.
Furthermore, the company has launched a three-year development plan that includes further investments in innovation and sustainability, with the goal of consolidating its leading position in the water treatment sector.
Think:water is equipped with a cutting-edge 6,000 square metre production plant, where 7,000 osmosis, 200,000 filters and 70,000 membranes are manufactured every year.
Production follows strict standards of quality and sustainability, guaranteeing excellent products. The Think:water membranes, for example, are manufactured following the latest technologies and undergo qualitative tests to ensure high performance. The company also uses automated extrusion processes for the production of Profine coal blocks, ensuring consistent quality and reduced environmental impact.
Every stage of production, from the selection of coconut-derived carbon to the final quality tests, is carefully monitored to ensure that each filter meets the highest standards.
Our vision
Think:water aspires to a future where water treatment becomes fundamentally and universally used, not only to improve the quality of life of people, but also to ensure a more sustainable planet.
The company envisions a world where every drop of water is valorised, used responsibly and returned to the environment in better conditions. Driven by innovation and its passion for sustainability, Think:water aims to be a pioneer in redefining industry standards, by promoting technologies and solutions that make water treatment accessible, efficient and respectful of natural resources.
Think:water’s is not limited to solving the problems of the present, but also looks to the future, inspiring a new culture of conscious consumption and environmental protection.
Water, a precious and vital resource, is at the centre of all Think:water’s activities: innovating to improve the quality of water means actively contributing to the reaching of a healthier global ecosystem, where people, communities and companies work together to build a sustainable balance between technology and nature.
