Idea srl

Idea srl is an innovative start-up designing and manufacturing food machinery for HoReCa, Retail and Hyper-Supermarket. Aim of the company is to offer really innovative solutions to improve efficiency, safety, hygiene, cost reduction and increased profit to professionals around the world. Very interesting and in some way unusual is the background of the people involved in the company. Some of them are coming from the food industry, some from industrial automation sector and other from food machinery sector. The combination of these experiences and background has generated innovative ideas transformed in extraordinary products solving the “route cause” of the daily problems experienced by HoReCa and retail professionals in food preparation.

Easydea is an innovative and compact automatic slicer with a new horizontal cutting system. The underlying idea comes from the desire to solve all the problems arising from the current methods of slicing of meat, cheese, fish, fruit and vegetables which in decades have not seen any real innovation but only small improvements. Easydea appears as a food processor, it combines the functions of an automatic slicer with extra functionalities such as weighing, vacuum packing, automatic dish preparation, management software, remote diagnostics and geolocation. It is fully managed by an advanced electronics that oversees all features and controls the many security systems similar to those installed on industrial machine tools, robot/complex production machines. The interface with the operator, simple and “user friendly”, is a last generation touch screen.

The blade is horizontal to the workbench and is always fully protected to avoid any chance of injury. Product cut is done automatically, with the possibility to select three variable speed depending on the product  and without the intervention of an operator, eliminating in this way the risk of accidents, increasing the overall productivity and reducing management costs; The WiFi connectivity and the internal software make easy to integrate the machine with external computers and other devices in order to control stock, costs and profit. Geolocation function helps to manage large network of machines and to further reduce maintenance costs. A very interesting and unique function allow to calculate and provide information on the calories of the processed product so to create added value to the final customers. It is possible to prepare portions automatically and according to the weight, the number of slices or the calories required. Various options are available to further improve efficiency such us conveyor belt, vac pack sealing  bags, stand. Other options will be launched in the near future.

All in all Easydea is probably the most interesting innovation in food preparation over the last 50 years and the pre-launch activities demonstrated that Easydea can really help dealers and distributors to increase their turnover and marketshare as the advantages of using Easydea become evident immediately to mangers involved in HoReCa sector and supermarket.

Easydea has been awarded with the Innovative Smart Label – competition HOST 2017  – and will be launched internationally during the HOST exhibition in Milano from  20 to 24 October 2017 – Pav 5 Stand V18.

www.easydea.eu

Related Articles

X-Oven and the meat selection of ristorante "Il Castello"

“The meats we offer in the restaurant are selected from the best in the world for flavour, juiciness, tenderness and consistency. The meats include Italian “Carima”, American Angus “Nebraska Beef” and Polish “Mazura”, that guarantee an experience even to the most demanding gourmands. This selection is our distinctive element, it’s part of the identity of...

Since 1964 we are setting the standard for excellence and innovation

Pastorfrigor is a group that has been operating worldwide for many years, with strong growth both in the acquisition of new market shares and in excellence and expertise in the sector. It was born from the forward-looking idea of Bruno Pastorello, the father of the current President Mr. Franco and grandfather of the CEO, Clara...

More than 60 years in the professional refrigeration market

Framec is once again renewing its commercial offer by expanding its product range with two new pieces not to be missed: one among all, Carrara.   Carrara, a scoop ice cream and slushies cabinet like you’ve never seen before. Created for those who never want to settle, Carrara boasts a modern design with integrated LED...