Bergader revolutionizes the cheese shelf with Edelblu

Bergader revolutionizes the cheese shelf with Edelblu

A delicious, versatile source of creativity: these are the three strengths of the brand-new version of Bergader’s time-honoured blue-veined cheese, which has been used successfully for so many years in kitchens around the world, both in restaurants and at home, to create regional and international dishes.

Edelpilz, the classic cheese produced by the Bavarian company, which boasts 123 years of high-quality cheesemaking experience, is returning to the shelves as Edelblu and, alongside the Classic version, will be available in three, new, ready-to-use variants to meet any culinary requirements.

“Our historic products – first and foremost, Edelpilz – represent the perfect combination of the consolidated expertise of our master cheesemakers and our focus on consumer trends,” explains Diego Farinazzo, marketing director for Bergader Italia.

For this reason, we have remained faithful to the quality that marks it out, maintaining the same recipe that has made it a staple in the kitchens of chefs and of many Italian households.”

Edelblu retains the characteristic colours of the 100g pack, making a strong, recognisable impact on the shelf, but now features a more modern, captivating graphic design, conceived not only to allow easy identification by existing customers but also to pique the curiosity of a new audience.

Alongside the Classic version, Bergader has created three variants intended to amaze lovers of blue cheese:

edelblu Cream in the practical 175 g pack. Creamy and spreadable, thanks to a new recipe, it is ideal for both cold and hot dishes, unleashing creativity in the kitchen.

edelblu Cubes in the innovative 2x50g pack that eliminates waste. Practical and versatile, the 6mm cubes are perfect for making salads, pizzas, gratins and cold or oven-baked dishes.

edelblu Gourmet in the 100g tray.

Refined and versatile, it is excellent as an ingredient but also delicious eaten cold or when used to enrich a cheeseboard.

www.bergader.it

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