Important confirmations and new entries in the food, beer and beverage sector among exhibitors at Rimini Expo Centre from Sunday 20th to Wednesday 23rd February 2022.Surgital, leader in the production of frozen fresh pasta, at its first Beer&Food Attraction
The Eating Out sector is on the upswing with figures showing a +10% increase in the consumption of alcoholic beverages in September compared to 2020, while 54% of businesses claim to have reached pre-pandemic turnovers within 2021 (Tradelab data). Among beers, premium beers (+7.3% in 2021) and super-premium beers (+5.2% in 2021, IRI data) are those that have increased the most.
And what is undoubtedly growing is the market’s anticipation of the sector’s key event: Beer&Food Attraction, scheduled to take place at Rimini Expo Centre from 20th to 23rd February 2022. In order to favour 100% professional visitors, the days at this edition will be different: from Sunday to Wednesday. Over the years, the trade show, now at its 7th edition, has become the modern, smart and up-to-date key to promoting the entire experience that revolves around Eating Out.
Important companies are confirming their attendance, starting from the food sector: Surgital, leader in the production of fresh frozen pasta, will be making its debut, while Menù, Greci and Demetra will be there with their food specialities for professional catering, and Ali-Big will also be joining the Show in 2022. The world of sauces will be well represented with the return of Heinz, Develey and Top Single Service, together with Pizzoli chips. The new entry Fine Food Group, a leading distributor of ethnic, Mexican and American cuisine, as well as Salomon, Lantmannen, GE and Valle Spluga to express the hamburger universe in all its forms. Pizza Experience will be offering a complete range of pizzas and pizza bases with Italmill from AB Mauri, Di Marco and Rinaldi Superforni with the Roman speciality pinsa romana, as well as Good In Food, Dr Schar, Mava Small Pizza and Nonno Nanni with a line of pizza cheeses. There will also be something new for sweet and savoury lovers with Waffle Italia.
The beer sector, on the other hand, will see an expansion of the collaboration with Assobirra, which, in addition to sponsoring the event, will contribute content and data on the brewing industry. On the exhibitor side, confirmations have arrived from, among others: Interbrau, Kuhbacher, Paulaner, Radeberger, Theresianer, Veltins and Krombacher as well as Birra Peroni, Ales&Co, Brewrise, Beer Gravity, Bitburger, Warsteiner, Carlsberg, Menabrea, Amarcord and Forst.
The 2022 edition proves how beverages are at home at Beer&Food Attraction and that the big brands see the February event in Rimini as the perfect opportunity not only to present new products but also to network with distributors in view of the summer season. An essential appointment for energy drinks and soft drinks with Red Bull, Coca Cola and Pepsico, for mineral waters with Lauretana, Lete and San Benedetto and for the entire world of beverages with Conserve Italia, Ferrero, Sanpellegrino, Marzadro and Caffo.
Partnerships with FIC – Italian Cooks Federation and Cast Alimenti have been confirmed and the partnership with Italgrob and its International Horeca Meeting, located in the heart of the beverage section (Hall A5), has been renewed for a further three editions.
New entries include an innovative area dedicated to artisan micro-distilleries (Hall C3) and the Ready to Go project for new solutions for delivery and take-away. The programme of events is currently taking shape thanks to partnerships with CERB Centre for Research on Beer Excellence (Perugia University), the University of Gastronomic Sciences in Pollenzo (CN), the Universities of Parma and Udine and contributions from representatives of the Luppolo Made in Italy Network of Companies, Unionbirrai, Le donne della birra and the Consorzio Birra Italiana.
The physically-attended trade show will be further enhanced by an innovative digital platform, an important communication tool that complements the physical business experience with a Digital Agenda for exhibitor and international buyer matching.
Beer&Food Attraction will take place at the same time as the 4th edition of BB Tech Expo.