Innovation and Tourism: the Vision of the President of the Malaga Chamber of Commerce Markets, opportunities, and sustainability in Spanish tourism between modernization, human capital, and internationalization
The hospitality industry is undergoing continuous transformation, and today, more than ever, innovation plays a crucial role in maintaining competitiveness. Tourism, which accounts for 14% of Spain’s GDP, remains an economic pillar that requires targeted strategies to tackle emerging global challenges. During H&T Innovation, Spain’s premier trade fair for the hospitality sector, we had the...