A showcase of Made in Italy excellence: from agri-food to personal care, from innovation to sustainability, the event is scheduled for January 15 and 16, 2025.
In Europe, private label continues to grow, reaching increasingly significant market shares. Private label products are expanding in quantity and variety, representing a fierce competitor to branded industry and contributing to better contain inflation. Indeed, thanks to an offer that combines quality and convenience, private label is now the preferred choice of millions of consumers in Italy and abroad.
Among the key factors for the development of the agrifood sector, private label products also play an increasingly important role, providing a significant stimulus to the sector’s growth, starting from local productions and Made in Italy.
This is the starting point for the 2025 edition of Marca by BolognaFiere, organized as usual in collaboration with ADM – Associazione Distribuzione Moderna. Retailers, companies and the business community of the private label sector will be hosted in a new and larger layout, consisting of 8 halls: 21, 22, 25, 26, 28, 29, 30 and 36.
Among the already defined novelties is the introduction of an extra afternoon on Tuesday, January 14, which will be added to the two already scheduled days for Wednesday, January 15 and Thursday, January 16: this will be a highly professional moment, exclusively dedicated to B2B meetings between exhibiting companies and international buyers.
The general layout of the event is also confirmed, based on the two main exhibition areas: Food and Non-Food. The Food sector will be at the heart of the grand showcase celebrating the excellence of Made in Italy: bread, pasta, pizza, tomato sauce, meat, poultry and cold cuts, cheeses, condiments, desserts and much more.
The Non-Food sector, on the other hand, will be dedicated to everything related to home and personal care and DIY / brico products, with particular attention to efficiency and environmental themes.
Returning as key players at the fair are the two thematic formats, Marca Fresh and Marca Tech. Building on the success achieved, the fifth edition of Marca Fresh, organised in collaboration with SGMarketing, will once again spotlight the fresh produce sector, particularly fruit and vegetables, promoting dialogue with large-scale retailers under the banner of growing economic, social and environmental responsibility.
In its 11th edition, Marca Tech will showcase packaging, logistics, raw materials, ingredients, technology and services, offering visibility to the intermediate goods of the private label supply chain. It will be an opportunity to explore the latest trends for innovation and sustainable operation with producers and retailers.
The increasingly distinctive placement of Marca by BolognaFiere within the international exhibition schedule will be given concrete form by the Modern Distribution retailers that belong to the Technical Scientific Committee and will be exhibiting at the event.
Additionally, there will be the rich and varied conference program, featuring conferences and focuses on the latest market data, with workshops and in-depth discussions covering every aspect related to private label, making the event a key reference point for the entire business community.
For all updates on Marca by BolognaFiere (15-16 January 2025) and to download the application form, please visit:
