On the 2021, Doreca S.p.A., the first independent Italian beverage distributor, active for over 30 years in the Ho.Re.Ca, faced up to B2C by opening “Doreca – Un Mondo da Bere” stores: the first born in Olgiata neighborhood (Via Cassia 1822, Rome) and the second one at Da Vinci Village Shopping Park, in Fiumicino (Rome)....